VIVO Brand Guide + SWOT ANALYSIS
Vivo Parent Company - BBK Electronics Category Smartphones Sector Mobile Handsets Tagline/ Slogan Camera & Music; Perfect Shot, Perfect Moment USP Vivo has innovative phones with affordable pricing STP Segment People looking for mobile phones Target Group People in middle income group looking for features Positioning Vivo offers innovative phones at affordable rates SWOT Analysis Strengths 1. Vivo has established itself well in South Asian markets 2. Vivo offers various models in different price ranges but still keeping its affordable image intact 3. Vivo has entered Indian market with good success with sponsorship and visibility 4. It comes from the stable of BBK electronics, its parent company which also owns brands like Oppo 5. Vivo has been associating with big sporting events like the Indian premier league 6. Vivo is seen as an innovating brand 7. It was the first to launch a phone with HiFi Chip 8. Vivo has stores in more than 350 cities 9. It is...
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