The Digital Age is a historic period in the 21st century characterized by the rapid shift from traditional industry that the Industrial Revolution brought through industrialization, to an economy based on information technology and finally, to the digitally transformed world that we are in right now. The world is more competitive than ever, there is more scope for R & D, and not to miss out, building something new. Customers remain the focus but a lookout for digitally driven approach would be the new game changer. Still, customers, both internal and external, are digitally driven and hence, it takes a blink of an eye for a business to make or break. There has been a subtle shift in the questions asked before entering a new market. Phrases such as “How attractive is the new approach” are being replaced by “how innovative is the new approach”. And today, carving out strategies rely mainly on two way thinking which we discuss below. Firstly, before getting into the sea of new...
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