OPPO brand guide + SWOT analysis

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Oppo

Parent Company

BBK Electronics

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Selfie Expert (F1s)

USP

Oppo offers affordable but quality smartphones with innovative features

Oppo STP

Segment

Mobile Phones seeking market

Target Group

People looking to buy affordable phone with nice camera and features

Positioning

Oppo is fast rising affordable smartphone brand globally

Oppo SWOT Analysis

Strengths

1. Oppo has established itself well in short amount of time in countries like China and India.

2. Oppo offers multiple models with innovative design and features like Selfie Expert.

3. The brand offers high end specifications at affordable prices e.g. high end memory and camera.

4. Oppo has marketed the brand well. e.g. In India they have signed up with celebrities like Hritik Roshan, Yuvraj Singh etc.

5. Company manufactures phones, blu-ray players and headphones.

6. Oppo's parent organization BBK electronics also owns Vivo and Oneplus which are also rising fast

Weaknesses

1. Intense competition is faced by mobile companies like Oppo

2. The brand does not have clear differentiation from other smartphone brands in its segment.

Opportunities

1. Oppo can grow by associating itself more with events and sports which it is already doing.

2. Oppo can bring in a flagship phone to compete with samsung, apple etc which can help it to establish more as a strong brand.

Threats

1. Intense price competition in the mobile market

2. The mobile/smartphone market is highly price sensitive and brand loyalty is quite low.

Competition

Competitors

1. Samsung

2. Vivo

3. Oneplus

4. Xiaomi

5. HTC

6. Nokia

7. Panasonic

8. Lenovo

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